David and Kate Postance run their small family farm in Cartref Tremain, near Cardigan. In late Summer 2021 they were delighted to become our first farmers in Wales to produce seasonal bronze birds to our traditional and free range, Golden Turkey certification. Our newly accredited farmers are already pleased to see their small business growing, are inspired by our TFTA member farmers, and have great plans for the future!

When did you become an accredited Golden Turkey Farmer – and start producing Golden Turkeys for Christmas?

We became accredited Golden Turkey farmers in 2021 – we are the first turkey farmers in Wales to produce to this high quality, independent standard for Christmas turkeys.

 

How long have you been a farmer / in farming?

David has been in farming since he was 15 years old and really enjoys it.

Do you produce anything else on your farm?

We also produce free range chickens and ducks (all year round) and a small flock of sheep. We don’t have a farm shop yet…something for the near future, we hope!

What do you do in the first 6 months of the year, when not producing turkeys?

David milks full time on a local farm, we lamb our own sheep in the turkey shed in February.

We process our own chickens and ducks for farmers markets and offer the occasional course on poultry rearing and processing. 

Apart from selling direct to customers direct – who else do you normally supply Golden Turkeys to?

We supply two local butchers.

 

What do you enjoy most about what you do?

We enjoy the variation of David’s work and seeing the process through to the highest standards. A major part of the enjoyment is knowing we are a huge part of Christmas Day for so many of our customers. 

What or who, inspires you?

We love seeing our little business expand – and looking at like-minded turkey producers within the TFTA helps keep the inspiration real.

 

What would you be doing, if you weren’t a farmer?

David would be in the army.

 

Tea or Coffee?

COFFEE!

 

Favourite Book or Film?

David = Full Monty, Kate = Grease

Favourite Food?

If I’m not allowed to say turkey then probably a nice thick Rib-eye steak

 

Best way to relax after a stressful day?

Bangers and mash

 

How has the Corona Virus Pandemic affected your farm life and business?

The closure of our local markets for over a year forced us to re-think how we sell our products and reach customers. It became clear we had become too reliant on the markets.

Supporting your local community; Do you offer nationwide delivery?

Yes we do.
 
Are you planning to make changes in the way you promote your Christmas turkeys?
We are hoping to build a website for the turkeys – we host a bit of a party/open day in the summer months so that people can try out our products.

Your Turkey Farming Business

Which social media platforms do you use for your Christmas Turkey business?

We are on Facebook and Twitter, I am pretty useless on social media but we have someone now who is much better than me at it! It’s hard to say which thing brings in the most customers.

Do you foresee any particular staffing problems this year, for the processing of the turkeys for Christmas?

Facebook and Instagram.

We prefer Facebook for local interaction – we feel Facebook (for us) has a far greater following than Instagram.

 

What do you believe has been the most effective way for you, to gain new customers?

Due to where we live – word of mouth has been a value tool for new customers.
 
How have you found the sourcing and management of the seasonal workers, for the processing of the turkeys for Christmas?
 
We are fortunate that we have a regular small team that helps process the birds. We’ve also added some extras, such as 15 / 16 year old teenagers who have a keen interest in farming.

 

Facebook:@TheChickenLady2012

Instagram:@postancepoultry

 

 

 

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